Last week I had the opportunity to visit AgNext at Colorado State University , my alma mater where I received my undergraduate degree. It was great to learn about the work the group is focused on and their insights related to animal agriculture. It brought back memories spending the summer in the corn field at the Agricultural Research, Development and Education Center (ARDEC) when I worked for USDA ARS in high school. ARDEC has certainly changed since then, but it was exciting to learn about their trajectory and vision for the future. AgNext at ARDEC Our hosts were Erica Giesenhagen, Manager of Communications, and Dr. Pedro Carvalho, Assistant Professor and Feedlot Specialist. Dr. Carvalho provided his insights regarding the future for methane emission tracking and some of the challenges associated with modeling emissions. One of the major challenges is making sure that data are collected at appropriate intervals which mimic natural feeding habits. Seeing the state of the art technology the group is using to test different protocols was very interesting. Methane emission tracking system Through improved technology and methods, the team hopes to be able to better inform sustainable animal production systems. While at ARDEC we also had a chance to visit the CoBank Center for Agricultural Education . It is a fantastic facility and it was fun to see some names we recognized in The Colorado Agriculture Hall of Fame . CoBank Center for Agricultural Education Learning about AgNext and their research was very useful as I continue to think about some of the critical issues facing agriculture and the food system. Ensuring that we have a strong linkage between robust science, and the ability to communicate this science with policy makers, the public, and other stakeholders is critical.

Leadership is critical in the food system. Agriculture faces numerous challenges, from unpredictable weather to market fluctuations, making leadership essential. Unfortunately, there is still a lack of tailored leadership development for professionals in the industry. Working with a team we analyzed how different contexts, like agricultural production, might have influences on the concept of opinion leadership. Study Insights: Leaders in the food system demonstrate less optimism and risk-taking than expected. Traditional notions of leadership in the food system community are challenged by these findings. A pattern exists where knowledgeable opinion leaders tend to skew more conservative in their attitudes. Improving Engagement: Communication strategies should be customized to align with the pragmatic perspective of leaders in the food system. Support can be gained when lower-risk options are included in proposed initiatives. Knowing that knowledgeable opinion leaders tend to be cautious, messaging should be crafted to respect those attitudes. Improving Food System Leadership Development Programs: Leadership training programs should include content on both optimism and risk-taking. Development programs can help expand the reach of food system leaders beyond the traditional boundaries of the industry. Specialized training should be developed to help leaders strike a balance between caution and proactive/innovative leadership habits. Enhancing Future Initiatives: New recruitment practices might help engage future food system opinion leaders. More research is needed on food system opinion leader traits in order to create better leadership programs. Work with industry partners can help create and implement leadership initiatives that represent different perspectives. Please be sure to share your insights using the comments. I've also included the full version of the manuscript if you would like to read more. Lamm, K. W., Lamm, A. J., & Carter, H. S. (2014). Opinion leadership development: Context and audience characteristics count. Journal of Agricultural Education, 55 (2), 91-105. https://doi.org/10.5032/jae.2014.02091

Learner engagement is critical in higher education. In the agricultural leadership discipline, using motivational strategies effectively can help keep students engaged and on track to meet learning objectives. Toward that end, I worked with a team to look at the role of motivation when teaching about agricultural leadership. Specifically, we looked at the relationship between intrinsic motivation and project satisfaction among students. Key Findings from the Study: Intrinsic Motivation and Team Satisfaction: High intrinsic motivation was observed among students with their selected projects. Reported satisfaction with project teams was somewhat lower and there was significant variability among students. Most notably, there was a strong correlation observed between intrinsic motivation and team satisfaction. Impact of Demographic Variables: The study did not identify any significant differences in motivation or team satisfaction based on demographic characteristics. Regardless of demographics, intrinsic motivation was seen as a positive predictor of team satisfaction. Recommendations for Enhancing Team Satisfaction: Project-based learning should be utilized in agricultural leadership education as a way to develop interpersonal and management skills. Highlighting intrinsic motivations can help minimize or eliminate some possible challenges of team projects, including social loafing and negative group behavior. This study makes the role of intrinsic motivation clear in agricultural leadership education. Specifically, overall project satisfaction is improved when motivation levels are high. With this in mind, educators are encouraged to appeal to the intrinsic interests of students. If projects are meaningful to them, educational outcomes will be elevated and overall satisfaction will be higher. Please be sure to share your thoughts using the comments below. I've also included the full manuscript if you would like to learn more. Lamm, K. W., Carter, H. S., & Melendez, M. W. (2014). Investigating the linkage between intrinsic motivation and project team satisfaction in undergraduate agricultural leadership students. Journal of Agricultural Education, 55(3), 103-115. https://doi.org/10.5032/jae.2014.03103

Food safety is a global concern. It is estimated by the Centers for Disease Control and Prevention that around 3,000 die annually from foodborne diseases in the U.S. alone, and another 48 million people fall ill. These statistics highlight the importance of food safety research and how it connects to public health, politics, and the overall economy. Many different aspects come together in the area of food safety research: microbial and chemical contamination, food adulteration, misuse of food additives, mislabeling, genetic modifications, issues related to dated food and so forth. In this post I share research findings from work conducted in collaboration with the University of Georgia Center for Food Safety  (CFS). Specifically, we developed a framework to conceptualize food safety issues to focus efforts and improve food safety across the food industry. These efforts were in conjunction with a strategy project helping the UGA CFS define their purpose as an organization (see similar efforts with University of Georgia Extension ) The Role of Consumer Trust and Knowledge The perceived safety of food plays a huge role in consumer purchasing decisions. It also impacts how consumers feel about the health benefits of different food items on store shelves. These same perceptions can also have an impact on food handlers and production workers. It is up to everyone involved in the food system, including policymakers, food safety leaders, and industry stakeholders to ensure safe food products are delivered to consumers. Key Insights and Recommendations The study identified seven key thematic categories related to food safety: Contamination: General Contamination: Detection Contamination: Outbreaks Contamination: Prevention Governmental Oversight Consumer/Employee Education & Communication Globalization A range of different food safety issues were subsumed within these important critical issue themes. From our research it was evident that these issues are often interrelated and feature plenty of overlap from one to the next. A strong focus exists on the various contamination categories, but the study shows that governmental oversight is critical in managing food contamination challenges. Looking Ahead: Challenges and Opportunities Hopefully there are valuable insights to be gained from this study; however, there is still much work to be done. Food safety remains a complicated, global concern. By bridging the gap between consumers and industry experts, trust can be built with regulatory agencies and ongoing, evolving challenges can be addressed. Please be sure to share your thoughts and feedback in the comments section. I've included the full manuscript if you are interested in reading more. Lamm, K. W., Randall, N. L., & Diez-Gonzalez, F. (2021). Critical food safety issues facing the food industry: A delphi analysis. Journal of Food Protection, 84(4), 680-687. https://doi.org/10.4315/JFP-20-372

Agriculture is a fundamentally dynamic practice. As it has evolved, however, the communication channels that are used to relay information to producers have been surprisingly static. This challenge goes beyond convenience, it’s about creating a more resilient agricultural community that is as connected and informed as possible. I conducted a study with several colleagues to examine this situation. We looked at more communication preferences of today's producers to help inform more effective communication strategies. Communication Channel Preferences: Traditional newsletters have fallen out of favor with producers, who are now more inclined to use digital alternatives like websites and blogs. Interpersonal communication remains important to producers. This can come in the form of formal meetings, casual conversations, or something in between. Producers’ information channel preferences have shifted dramatically, and as a result, new communication strategies are required. Opinion Leadership as a Predictor: We found that those who were identified as opinion leaders tended to be more versatile in terms of how they receive information. There is a positive correlation between being open to diverse communication channels and an individual’s level of perceived opinion leadership. Knowing that these distinctions exist, and then utilizing them strategically, can improve the effectiveness of communication. Practical Implications: Placing a strategic emphasis on online platforms is essential to reach producers. Websites and blogs tend to lead the way in this area. It is still necessary to strike a balance between innovative communication methods and traditional approaches to stay connected to the agricultural community as a whole. Communication strategies have changed dramatically across all sectors in recent years. Agriculture is not immune to those changes, and this study helps to understand how things have changed. Understanding preferences among producers is important to make sure they actively receive communication effectively. Please be sure to share your insights using the comments. I've included the full manuscript below if you are interested in learning more. Lamm, K. W., Rumble, J. N., Carter, H. S., & Lamm, A. J. (2016). Agricultural opinion leader communication channel preferences: an empirical analysis of participants in agricultural and natural resource leadership development programs. Journal of Agricultural Education, 57(1), 91-105. https://doi.org/10.5032/jae.2016.01091

Global food security is tightly connected to the food animal industry. Nutrition for billions of people is created through this industry, and it serves as the foundation of economic stability for many countries. Given its overwhelming importance, ensuring the health and efficiency of this industry is very important. The COVID-19 pandemic served as a case study for the way disruptions can ripple through the supply chain in this space. Everything along the chain, from farm workers all the way to end consumers, were impacted. In this post, I share the results of a study I conducted with a team of collaborators. This study aimed to identify and prioritize critical issues facing the food and animal industry today. We used a three-round Delphi process to identify a total of 56 critical issues facing the food animal industry. Going a step further, those issues were grouped thematically and placed into 7 primary themes. Those themes are listed below: Industry Image and Public Relations : How this industry is perceived by the public is essential to its health. Effective public discourse can shape the reputation of the industry and establish and maintain the trust of the consumer. Workforce Development and Pipeline : Building a modern workforce that is proficient in the latest technologies and practices is required for the food animal industry. Professionals working in this field need to have the right technical skills and also be committed to the goals and values of the industry. Economic and Environmental Sustainability : There is a need to strike a balance between creating an economically viable food animal industry and practices that are environmentally appropriate. Long-term resilience in this space demands that these two objectives co-exist. Animal and Human Health/Well-Being : The safety of food products, and the welfare of animals in the system, is the responsibility of this industry. Maintaining consumer confidence will only happen when strict health standards are upheld and disease prevention measures are implemented. Production and Distribution Efficiency : Demand continues to rise in this market. Production and distribution processes must continue to evolve through the use of innovative technologies and efficient management practices. Government Regulations and Legislative Relations : There are complex legal and political factors that influence the food animal industry. It’s critical to understand the regulatory environment through informed engagement with policymakers. Academic and Research Collaboration : Scientific advancements can drive this industry forward, but only when there are strong partnerships in place between educational and research institutions and the major players in the market. All of these themes work together and must be seen in connection with one another, rather than in isolation. The various stakeholders involved, including policymakers, academics, and industry leaders, need to address these critical issues in a unified, collaborative manner. I've included the full manuscript below if you would like to learn more. Please be sure to share your thoughts in the comments section. Lamm, K. W., Randall, N. L., & Fluharty, F. L. (2021). Critical issues facing the animal and food industry: A delphi analysis. Translational Animal Science ,  5 (1), 1-10. https://doi.org/10.1093/tas/txaa213

Interdisciplinary education is more important than ever as it relates to agriculture and food systems. This industry and associated disciplines are only getting more complex as the demands to feed the global population keep expanding. Implementing robust agricultural practices demands a blend of knowledge from a wide range of fields. Embracing interdisciplinary education isn’t only about giving students knowledge from various fields, although that is important. It’s also about teaching them to lead effectively across the boundaries of these varied disciplines. In this post, I would like to quickly summarize the results from research that I conducted along with a team of colleagues. The study points to the value of flexible, nimble, lifetime learners who are ready to address the critical issues they encounter. Key Insights from Interdisciplinary Education Research: Learning Goal Orientation:  Interdisciplinary programs are naturally attractive to students who are intrinsically motivated to learn. This connects nicely with other findings showing that a strong foundation in learning goal orientation significantly influences educational pursuits. Program Design and Implementation:  When educators understand the goals of their students, they can more effectively meet their needs and improve engagement and effectiveness. Student Interests in Agricultural Topics:  Curriculum development can, and should, be informed by current student interests. For example, students may be engaged with a range of issues from nutrition and human disease management, to economics and plant disease management. Monitoring interests across disciplines can offer opportunities to engage and make connections. Challenges and Opportunities: Curriculum Development:  An opportunity exists to increase engagement and the effectiveness of learning by developing instructional materials that better match the interests students bring with them to class. Tailored Educational Paths: Courses that prioritize personal development and practical application should be considered. These courses may benefit from moving away from traditional content recall to engage students who are motivated by the goal of learning. Early Introduction and Broad Inclusion:  It’s important to introduce interdisciplinary education early in the learning process. This could help students see the many career paths that are available to them. Such an approach may improve engagement among those who don’t already have a specific career goal in mind. The critical issues that impact the agricultural and food systems aren’t going to get any simpler. That reality emphasizes the importance of moving toward interdisciplinary education as soon as possible. We need to adapt our educational frameworks to better align with the realities that students will face when they leave the classroom. Graduates should be prepared for both the challenges of today and the inevitable changes of tomorrow. Please be sure to share your insights using the comments below. I've also included the original article if you would like to learn more. DiBenedetto, C. A., Lamm, K. W., Lamm, A. J., & Myers, B. E. (2016). Examining undergraduate student attitude towards interdisciplinary education . Journal of Agricultural Education , 57 (1), 167-178. https://doi.org/10.5032/jae.2016.01167

Education is, of course, a key part of adult agricultural leadership development programs (ADPs). However, that is not the only purpose of these programs. They are also excellent for developing networks of professionals who can influence the industry for many years to come. These alumni networks are a big part of the impact that a program can have on the industry. Graduates who stay engaged will continue to share resources, knowledge, and opportunities with others, which benefits the industry. To look into this matter more closely, I worked with a team to analyze 23 ADPs. In total, there were 2200 individuals included from 262 different cohorts. For the study, I specifically looked at predictors of individual intentions to take part in alumni programming. Key Findings: Group Dynamics Matter:  Perhaps not surprisingly, satisfaction on a group level was a strong indicator of alumni participation. A positive collective experience in the group drives ongoing engagement in the future. Unexpected Outcomes in Opinion Leadership:  When there were high levels of opinion leadership within a cohort, that group was less likely to participate in alumni programs. One possible explanation for this connection is that those who already see themselves as strong leaders might not think they need to stay engaged with other alumni. Recommendations: Balancing Individual and Group Needs:  Knowing that the group experience is important, educators should design programs that optimize for both the individual experience and the group dynamics. This approach will be more likely to encourage long term engagement among the program’s participants. Encouraging Continuous Learning:  Reinforcing the value of ongoing learning and leadership can help as well. When participants are reminded that participating in alumni networks is valuable, even those who are opinion leaders will be more likely to stay engaged. It could be argued that maintaining a strong network might be as important as participating in the LDP itself. The networks of alumni that are created through agricultural LDPs not only benefit individuals, but also the industry as a whole. Understanding the dynamics within these groups makes it possible to design programs that will both educate the students and develop a strong community of leaders within the agricultural and food system. I've included the full article below if you would like to learn more. Please be sure to share your insights using the comments. Lamm, K. W., & Lamm, A. J. (2019). A multi-level evaluation of the relationship between leadership program satisfaction, opinion leadership, and intent to participate in alumni programs. Journal of Leadership Education , 18 (4), 39-46. https://doi.org/10.12806/V18/I4/R4

Undergraduate classrooms have never been more unique. No longer does a traditional, one-size-fits-all approach to teaching work to reach every student in the room. A more personalized, custom approach to instruction is necessary to align with the individual learning styles and needs of the students. One way for an instructor to achieve this is to better understand how the goals of a student align with that student’s unique personality. More effective teaching techniques can be used and better student outcomes can be enjoyed through this understanding. Below, please find a summary of the results from a study I conducted with several colleagues. Key Takeaways: Goal Orientations : Different students have different goal orientations. Some are mastery-oriented, while others are performance-oriented. These orientations can be strongly influenced by their personality traits. Mastery-Oriented Learning : A learning environment where students are only focused on outperforming peers does not necessarily foster sustainable learning. Instead, mastery orientation encourages an environment where students' aim is to learn and improve day after day - for the sake of learning. This approach is important for long-term higher academic performance. Adaptive Motivation : Adaptive motivation, motivation that adapts to different situations and learning objectives, can help encourage higher levels of performance in many different learning environments. For example, sometimes healthy competition might be a great learning strategy; however, other times a focus on individual development might be much more effective and appropriate. Engaging Students : It is worthwhile to engage students directly in the motivation/personality conversation. Having discussions in class regarding the connection between personality and goal orientation can, in itself, drive better outcomes. Personalized Learning : There is power in personalized learning. More than a method, this is a tool that empowers students to recognize their own unique characteristics and preferences. When students know more about themselves, they can work together with educators to build a productive learning environment. Observed Relationships Between Personality and Goal Orientation Personalized learning can help improve the learning experience. Educators leading undergraduate students should consider looking into the connection between personality, goal orientation, and academic achievement. This will make it possible to create learning experiences that empower students and enhance their overall engagement in the process. I've included the full manuscript below if you are interested in learning more. Please be sure to share your insights in the comments. Lamm, K. W., Sheikh, E., Carter, H. S., & Lamm, A. J. (2017). Predicting undergraduate leadership student goal orientation using personality traits. Journal of Leadership Education, 16(1), 18-33. https://doi.org/10.12806/v16/i1/r2

Georgia is a beautiful state with a diverse set of resources and opportunities. However, the state faces specific critical issues that may warrant targeted developmental efforts. It was against this background that I was able to work on a project to gain insights into the most pressing concerns among Georgia residents. I worked with other researchers and used the Delphi technique along with thematic analysis to put the critical issues facing this state into five key themes. We believe these themes help to establish a groundwork for strategic action and informed decision-making. Major Themes and Critical Issues: Investment in Youth and Adults: Building the workforce of the future through strong educational programs is essential. The potential contained in the youth can be tapped into through active leadership development programs. It’s important to pair vocational programs to market demands in order to re-skill and empower the workforce effectively. Agricultural and Rural Economic Development: Agriculture in Georgia requires ongoing support and innovation, as this sector remains a critical component of the economy in the state. Economic gains can be enjoyed through the practical and strategic application of new agricultural technologies and practices. Improvements in local challenges might be addressed by vocational training that has been tailored specifically to rural needs. Agriculture and Food Safety Information: The current level of public trust in agricultural information needs improvement. Agricultural resilience, as well as safety, can be improved through greater awareness of agricultural innovations. Communication can improve when stronger networks focus on trust and shared values. Resource Access and Availability: There are challenges around food insecurity and water usage throughout the state. Natural resources should be managed strategically to ensure long term availability. The distribution of resources needs to be achieved through appropriate policy design. Social and Personal Economic Concerns: Economic stability can be improved through leadership programming and improved financial literacy. Demographics in Georgia are shifting older, meaning more planned support and services are needed. Strong social networks will help bring communities together and foster lasting economic growth. The Community Capitals Framework uses a holistic approach to problem-solving that brings a broad lens to these issues. Understanding the many different types of capital at play, including human, natural, and financial, will help policy makers use its available resources to achieve a higher quality of life for residents. Using a strategic approach will both deal with current problems and also position the state to successfully take advantage of future opportunities. I've included the full manuscript below if you would like to learn more. Please be sure to share your insights using the comments. Powell, A., Lamm, K. W., Borron, A., & Lamm, A. J. (2023). Critical issues facing Georgia residents: An application of the delphi technique and community capitals framework. Journal of Agricultural Education , 64 (4), 76-95. https://doi.org/10.5032/jae.v64i4.102

Innovations are happening faster than ever in agricultural and food systems. Therefore communication is critical for food system leaders to be effective in reaching their stakeholders. There is a tremendous amount of influence held by agricultural opinion leaders in this space, so making sure those individuals are as informed as possible is more important than ever. It's no secret that the right message needs to reach the right audience. But how does audience segmentation impact communication preferences in this space? That’s where it gets a bit tricky. Working with a number of outstanding colleagues we analyzed the communication preferences of more than 3,000 leaders in Agriculture and Natural Resources (ANR) to determine what communication channels are most effective. Key Findings We found a few key trends in how ANR opinion leaders prefer to receive information. There were notable differences in preferences that could be tied to demographic factors: Web Pages/Blogs : Across all audience segments, dedicated web pages or blogs were the clear most preferred. These are the preferred communication channels in this space thanks to the frequency of updates, ease of accessibility, and organized structure. Conference Calls : The least favored form of communication was conference calls. This was true everywhere, but conference calls were particularly unpopular among younger people and among those outside of the United States. This highlights how traditional communication channels don’t always align with the needs and expectations of audiences that are digitally oriented. These findings indicate it's necessary to build targeted communication strategies that respond to demographic nuances and successfully deliver the right message to the right audience. Practical Implications There are actionable insights from this study for anyone communicating information with ANR option leaders. Web-Based Channels : These channels are popular and should be the top priority. Consistently updating websites and blogs with engaging, relevant content from ANR opinion leaders is an excellent way to reach most of the audience effectively. Conference Calls : It might not be necessary, or practical, to completely discontinue the use of conference calls. However, given their low level of popularity, they should only be used if strong evidence exists that they are desired by a given audience. To communicate with any audience effectively, it’s important to know that audience. In the case of ANR opinion leaders, it is clear through this study that they prefer to read content online and don’t want to participate in conference calls. Tailoring communication efforts to align with these preferences will help the message reach the audience. I've included the full manuscript below if you would like to read more. Please be sure to share your thoughts and insights using the comments. Lamm, K. W., Borron, A., Holt, J. & Lamm, A. J. (2019). Communication channel preferences: A descriptive audience segmentation evaluation. Journal of Applied Communications, 103 (3). https://doi.org/10.4148/1051-0834.2238

The global population is rapidly increasing, and the food system is adapting along with it. Developing the workforce of the future in a way that enables them to think critically and systematically has never been more important. Through systems thinking, students in agriculture and environmental sciences can better understand and innovate in their future roles. It will always be a challenge to balance human and environmental needs, so these skills are essential. Understanding the Intersection of Systems Thinking and Green Consumption Values: High Engagement with Systems Thinking:  Most students say that they use systems thinking when trying to understand event sequences and the dynamics around them. This highlights the natural inclination of Gen Z members towards finding innovative solutions. Moderate Alignment with Green Consumption Values:  Students understand that it is important to avoid harming the environment. However, they don’t necessarily demonstrate those values within their purchasing behaviors. This is likely a byproduct of the financial constraints of student life. Correlation Between Systems Thinking and Green Values:  In our study, there was a small association between systems thinking and green consumption values. This indicates there is a nuanced relationship here that deserves a closer look. Challenges and Future Directions: Enhancing Educational Approaches:  Education needs to adapt to more effectively integrate systems thinking and green consumption. This may require a shift toward experiential learning that more accurately reflects the real world. Addressing Financial Constraints:  The financial limitations of students are well known. That reality needs to be recognized and affordable ways to make different options accessible to all should be included in the learning process. Expanding Research and Understanding:  The connection between student backgrounds and their inclination toward systems thinking and sustainability values warrants further research. Systems thinking is a powerful tool to better understand how the "real world" operates, particularly in agriculture and environmental sciences - where there are seldom easy solutions available without some tradeoffs. We can prepare students to deal with the complex issues of the world by matching educational outcomes to principles like systems thinking. I've included the full manuscript below if you would like to learn more. Please share your insights using the comments.